We were privileged to be invited by ESPN to create a fresh interpretation of the iconic NBA man for the 2023 NBA season. Our goal was to imbue the static symbol with vitality and substance, as well as to highlight the signature moves of NBA legends that are instantly recognizable to fans.

Known as "The Logo", Jerry West's legendary career was unquestionably among the sport's all-time greats.

Character settings loosely based on Jerry West's form.

Sketched sequence

Vector silhouette sequence

Finally, converted the 2D sequence into 3D for lighting and depth.

Thank you!